AUTHOR
Dawid Zimny
Dawid joined NerdCow as a Content Strategist in 2018. He became an Agile Project Manager for the company in 2019, helping transition the company to the new methodology and earning press mentions on the subject in outlets like BuiltIn.
In 2021, he became an internal and client-facing Product Manager, helping shape NerdCow’s productised services and work with client stakeholders on value-based prioritisation.
Areas of expertise
- Website copywriting & content-led SEO
- Conversion-focused UX writing
- Website analytics and conversion rate optimisation
- User testing
- Stakeholder engagement & value-based prioritisation
- Background in software engineering
More from Dawid
Dawid's articles
What’s a good SaaS website navigation structure?
The top menu on a SaaS website doesn't need to exceed 3-4 elements. Here's our framework for the MVP SaaS website navigation, alongside with five micro-optimisation tips for more advanced use cases.
Examples of the best B2B SaaS product screenshots, images, and illustrations
Turn your boring screenshots into product images that drive MQLs. Our examples from the likes of Stripe and Figma will help you get rid of the old and tired "MacBook mockup" screenshots.
Four website heatmap examples to generate more leads
Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
Six steps to write website copy that resonates with your audience
Writing copy is named as one of the top website challenges by marketers. But with the correct approach, you can make it as efficient and enjoyable as building with Lego blocks. This is a six-step process to help you do just that.
What is a website style guide and why you need one
Public institutions and large enterprises put a lot of trust in design systems and website style guides. These documents help them protect the user experience on their website. But what’s the difference between them? And is there ever a case when you ignore your style guide? Let’s find out.
How to measure SEO performance without paid tools
You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
