AUTHOR
Dawid Zimny
Dawid joined NerdCow as a Content Strategist in 2018. He became an Agile Project Manager for the company in 2019, helping transition the company to the new methodology and earning press mentions on the subject in outlets like BuiltIn.
In 2021, he became an internal and client-facing Product Manager, helping shape NerdCow’s productised services and work with client stakeholders on value-based prioritisation.
Areas of expertise
- Website copywriting & content-led SEO
- Conversion-focused UX writing
- Website analytics and conversion rate optimisation
- User testing
- Stakeholder engagement & value-based prioritisation
- Background in software engineering
More from Dawid
Dawid's articles
Every mistake that could make your Design Sprint fail
The Design Sprint is a new process for most people. It’s not immediately obvious how important are some of its aspects. This can easily spiral out of control, as one person’s assumption can have a knock-on effect on the entire group and the outcome. A skilled facilitator will alleviate most of these concerns, but it’s useful for every participant to know what “danger” is around the corner.
How to optimise images for the Web without losing quality
The average image uploaded to a website loads 120.9%* longer than it should. On rich pages, this sluggishness adds up quickly. We reviewed four methods you can use to improve the UX of your site. They range from basic tweaks to advanced methods, and we list them starting from the easiest.
The 7 types of website navigation that improve UX and search rankings
Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.
What are primary conversions? 6 examples and where to track them
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website – from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
Website call to action tips – how to write better buttons
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
SEO without a blog – do this before creating content
Writing quality blog posts is no small feat. It's extremely competitive, but there's hope even if you can't commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here's how.
