AUTHOR
Dawid Zimny
Dawid joined NerdCow as a Content Strategist in 2018. He became an Agile Project Manager for the company in 2019, helping transition the company to the new methodology and earning press mentions on the subject in outlets like BuiltIn.
In 2021, he became an internal and client-facing Product Manager, helping shape NerdCow’s productised services and work with client stakeholders on value-based prioritisation.
Areas of expertise
- Website copywriting & content-led SEO
- Conversion-focused UX writing
- Website analytics and conversion rate optimisation
- User testing
- Stakeholder engagement & value-based prioritisation
- Background in software engineering
More from Dawid
Dawid's articles
Does social proof work on Sign Up pages?
In a B2B context, it’s no surprise that buyers expect to find social proof on your website. Going in blindly into a purchase happens all the time for consumer goods, where the costs and risks are low. But buying software for a company, let alone an enterprise, is the polar opposite.
Website navigation for a complex SaaS product structure
When a SaaS product grows beyond solving one problem for a small audience, creating user journeys becomes a hassle. You’ve shipped a lot of new features, broke the $1M ARR ceiling, and the growth has stalled. Your website won’t fix that on its own, but it needs shift gears to support further growth.
CTA hierarchy – optimal website buttons for UX and CRO
CTAs are arguably the most important element of a website’s user interface. Without distinct website buttons for the key interactions, we would face a ton of cognitive load to figure out which links to click next. This impact on user experience is why having a clear CTA hierarchy is so important.
SaaS product demo types – when and where to use them
Interactive product demos help software buyers in several ways. They also have a key role in the growth of both PLG and SLG SaaS companies.
4 tested ways to convert more on your SaaS sign up page
We've seen dozens of tips for Sign Up pages, but only a handful are backed up by valid tests. The four tips presented in this article have a several successful A/B tests behind them, and we tried them ourselves to confirm that.
Dos and don’ts of B2B SaaS demos and interactive product tours
Interactive product demos are a key growth tool for SaaS companies. SaaS marketers and product managers love self-serve demos because they allow the company to scale without a sales team and it can replace part of the onboarding process.
