AUTHOR
Dawid Zimny
Dawid joined NerdCow as a Content Strategist in 2018. He became an Agile Project Manager for the company in 2019, helping transition the company to the new methodology and earning press mentions on the subject in outlets like BuiltIn.
In 2021, he became an internal and client-facing Product Manager, helping shape NerdCow’s productised services and work with client stakeholders on value-based prioritisation.
Areas of expertise
- Website copywriting & content-led SEO
- Conversion-focused UX writing
- Website analytics and conversion rate optimisation
- User testing
- Stakeholder engagement & value-based prioritisation
- Background in software engineering
More from Dawid
Dawid's articles
11+ types of micro conversions you can track and how to do it
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
How internal links affect SEO and conversions
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose – accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
Design and content optimisation tips based on website scanning patterns
Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.
Website navigation analysis – 5 easy ways to improve website navigation
In this article, we'll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
What can we learn from Disney’s website navigation
Website navigation has more purposes than just being there to guide your visitors. It's there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.
Pros and cons of personal data collection
It’s almost guaranteed that your website collects personal data. GDPR even classifies IP address as “personal data”. Gathering the information is useful for various reasons, but you have to be wary of the drawbacks. It’s not only a legal burden. Your website could suffer from even a minor mistake in your web forms. Have you ever considered if your site asks for too much personal data?
