Up next, a conversation with Pablo Asensio, who helps startup and scaleups to increase their annual revenue. He’s passionate about product led growth companies and website strategy. We explored both loaded topics and ended up asking many difficult questions.

How to think of a website as a PLG business? How do you even know that a website is a problem? What are the important pages? What does an effective pricing page look like? Many more.

I’ve learned that:

Your website’s like a 24/7 salesperson – it never clocks off, so it needs to nail your value proposition and guide visitors smoothly.
The homepage does the heavy lifting – it’s where most people land, so make sure it’s engaging and sets the tone for the rest of the site.
Pricing pages are underrated – they can make or break a deal. Keep them simple, clear, and use clever psychological pricing to nudge decisions.
Simplicity is everything – no need to cram in loads of features or overcomplicate things. Clear messaging and sleek design always win.
Treat your website like a product – it’s not a “set it and forget it” job. Keep tweaking, testing, and aligning it with your business goals.

In this episode, we cover: