Up next, a conversation with Brendan McNulty. He’s an expert in conversion rate optimisation – specifically for ecommerce brands. Having worked with companies like Nike and Canon, he brings to the conversation many interesting points. Even applicable to small businesses.

We spoke about the conversion optimisation on the business-level, website-level, and everything in between. You’ll learn what to do when you’ve got little traffic and what less tangible metrics to follow. How to deal with stakeholder misalignment? How to define “enough”?

Anyways, I loved the chat. I hope you’ll love it, too 🙂

I’ve learned that:

Data’s there to guide, not dictate, your decisions.
Getting involved with communities often leads to the best connections.
A/B testing is a must for decisions based on data, not guesswork.
Best practices? They’re only useful if they fit your specific audience.
Understanding what drives your users is the heart of good optimisation.
To optimise a site, start by optimising how your users think and feel.
A website should meet what users expect – never the other way around.
Spotting where users drop off is key to keeping them engaged.
A/B testing is tricky with low traffic, so sometimes it’s about educated guesses.
PPC testing can be a quick win for seeing if your messaging actually works.

In this episode, we cover: