Navigation tests
Optimised user journey for a SaaS company
Creating a good user journey requires a deep understanding of how your visitors think. Getting these “mental models” right was the key when we redesigned the navigation for Courier Exchange.
Navigation tests
Creating a good user journey requires a deep understanding of how your visitors think. Getting these “mental models” right was the key when we redesigned the navigation for Courier Exchange.
89/100
WWW eco score
81.67%
more sales page visits
10.61%
more pricing page visits
3.97%
more sign up page visits
User tests
Analytics and user tests gave us two key insights ahead of designing the new navigation.
Users visited the website home page to log in to the app. So, we couldn’t remove the button from the new navigation.
User tests allowed us to learn how website visitors understood the current navigation and our new alternatives.
We asked 40 people their opinion on which web pages are related to one another. This helped us understand how visitors perceive the topics that we talk about.
Then, we split tested the new labels in the existing navigation straight onto the live website. Our key metric was the number of visits to the key pages, and we’ve noted a significant improvement.
Finally, we asked people to use two different versions of the navigation to find key information on the website. This helped us pick the winning navigation based on how fast people completed the tasks.
With further reassurance from observing how people use the website, we had the confidence to develop and launch the entire new navigation, including rich mega menus.
You need to learn the mental models of users visiting your site.
Iterative changes are an affordable way of validating concepts.
Testing website changes aren’t limited to A/B testing.
