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Crafting compelling website copy consistently poses a challenge in website projects. The perpetual question lingers: how does one generate quality content within the confines of a tight schedule? While branding undoubtedly plays a pivotal role, here are our foremost practical suggestions for copywriters grappling with this perennial concern.

In this video, I go through a few important points:

➡️ Why you need good content

➡️ Test your copy

➡️ Write shorter sentences

➡️ Focus on readability

➡️ Recognise reading patterns

➡️ Forget what they taught you at school

Plus, I share more insights in between those chapters.