Crafting compelling website copy consistently poses a challenge in website projects. The perpetual question lingers: how does one generate quality content within the confines of a tight schedule? While branding undoubtedly plays a pivotal role, here are our foremost practical suggestions for copywriters grappling with this perennial concern.
In this video, I go through a few important points:
➡️ Why you need good content
➡️ Test your copy
➡️ Write shorter sentences
➡️ Focus on readability
➡️ Recognise reading patterns
➡️ Forget what they taught you at school
Plus, I share more insights in between those chapters.