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Writing website copy is always a sticky point during website projects. How do you write good content, and how do you do it on schedule? Let's find out.
Written by Tomasz LisieckiCrafting compelling website copy consistently poses a challenge in website projects. The perpetual question lingers: how does one generate quality content within the confines of a tight schedule? While branding undoubtedly plays a pivotal role, here are our foremost practical suggestions for copywriters grappling with this perennial concern.
In this video, I go through a few important points:
➡️ Why you need good content
➡️ Test your copy
➡️ Write shorter sentences
➡️ Focus on readability
➡️ Recognise reading patterns
➡️ Forget what they taught you at school
Plus, I share more insights in between those chapters.
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