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Empathising with your website’s visitors can be a challenging task, but fear not, because we’re here to simplify it for you! Here are five effective methods to evaluate the user experience on your site. Some of these techniques can be implemented immediately, and, in some cases, without incurring any costs.

However, for certain approaches, such as moderated user tests, you may require some prior experience and a modest financial investment. Nonetheless, the potential rewards of such investments in a website marketing tool or similar instruments can be substantial.

In this video, I go through a few important points:

➡️ Finding the drop-off points

➡️ Asking visitors for feedback

➡️ Analysing session recordings and heatmaps

➡️ Running experiments on your website

➡️ Taking advantage of various user tests

Plus, I share more insights in between those chapters.