#7 – SEO foundations for early-stage startups (with Geraldine Maclear @ Happy Pedals)

In this episode, Geraldine Maclear, an SEO and copywriting expert, shares how small businesses can improve their SEO. She highlights the importance of having a technical understanding of websites and debunks the myth that simply installing an SEO plugin is enough. Geraldine covers topics like image optimisation, title tags, keyword research, and the value of domain authority and backlinks.

Listeners will walk away with practical steps for performing a technical SEO audit, improving on-page SEO, and integrating SEO with strategies like Google Ads. This episode is packed with actionable tips for boosting website performance.

Discussion Points:

• The importance of technical understanding in SEO
• Common SEO misconceptions and how to avoid them
• Key strategies: image optimisation, keyword research, and backlinks
• Practical tips for performing a technical audit
• Integrating SEO with Google Ads and other marketing strategies