#9 – Mastering content marketing strategy (with Ibrahim Zaghw)

This episode was a real eye-opener—I was so inspired that I nearly hit pause to start applying the strategies to my own business! Ibrahim Zaghw delves into content strategy at a high level, offering practical frameworks and advice that you can put into practice immediately. It was a privilege to have him on the show, and I’m certain you’ll leave this conversation feeling motivated and equipped with a clear direction for your content strategy.

In this episode, we cover:

• Understanding customer motivations
• The importance of buyer personas
• Elements of value in B2B transactions
• Jobs to be done framework
• Content marketing metrics
• Optimising content based on feedback
• The limbic map
• The TEEL framework
• Limitations and strategic use of content

… and so much more!