Our process organises your chaos, shows the way forward, and delivers. Discover what makes it an effective tool for marketers tired of website disappointments.
B2B marketers trust our unique web design process
Websites are tough to build. They demand multiple experts – from tech to marketing to product. To name a few. Everyone involved has preferences and expectations. So, alignment quickly becomes a problem. No clear way forward. You end up with a half-baked solution that barely serves the business. But you know all of that. You’ve been there and now you’re here.
Sadly, the traditional approach to web design isn’t flexible enough. It doesn’t account for human nature and business dynamics. It’s too slow and too stubborn. It can’t handle the demands from the modern marketing team. Delays, scope creep, and busywork are things taken for granted.
But not at NerdCow. Here, we’re obsessed with efficiency, flexibility, and results. Since starting out in 2015, those have been our core principles. Get things done, with no fuss and no stress. The delivered work is proof it works. Your marketing team will work much better with us, because we recognise business is a team sport.
We invite you to dive into our process by watching the videos below. Those bite-sized clips will help you better understand how we make things happen. And if you’re left with questions, take a look at the FAQ section or book a call with Tomasz – our founder.
Stage 1
From the get go, we lay down the solid foundations. NerdCow captures what you need and keeps the momentum going. Our team will dive into the current site, brand, and analytics to nail the starting point. We’ll also talk to the stakeholders, and organise a project space, so that everyone’s in the loop.
As a wrap up of this stage, you’ll get a video that sums up our findings and provides the next step recommendations. This stage sets the course for what’s next.
Stage 2
Forget design by committee or “the loudest in the room wins”. Our no-nonsense workshops bring your team together and align their agendas, goals, and preferences. We shape up a website blueprint in focused, collaborative sessions. Then, using moderated user tests with your target audience we validate our assumptions.
But it isn’t just any website blueprint. It’s an interactive prototype that proposes an effective buyer’s journey, a core sitemap, key pages with layouts, and critical features to solve the challenge defined in the previous stage.
Stage 3
NerdCow treats your website as a product that needs to evolve – similarly to your software. It’s an ever-changing tool that plays the catch up game with your business. So, to keep it relevant, both teams drop ideas in your project space for us to refine – called pitches.
Our pitches are what a spark is to a bonfire – the beginning of something greater. They represent rough ideas that need shaping up. As a result, we get a constant stream of potential website changes that make the most impact. They also mark the start of our famous 6-week cycles.
Stage 4
No crunching. No yelling. No chasing. Sounds nice? In this 6-week long cycle, we deliver previously agreed pitches. Great balance of speed and quality. As an autonomous team, we take charge of designing and coding the new website features from start to finish – while keeping you in the loop.
You won’t have to wait until the end before seeing results. NerdCow aims to deliver business value as soon as possible. After rigorous testing, features go live – sometimes within days. If you’re ever in doubt, you can check your project space to see what’s up.
Stage 5
When a 6-week cycle ends, we take 2 weeks to clean up. You know… Bugs, typos, and optimisation. That’s also the time for you, the decision maker, to decide which pitches to include in the next cycle – with our guidance. It’s easy.
Ready?
We’re focusing on stuff that matters the most at any stage.
We start off with the user-tested website foundations. After the website goes live, we keep monitoring the website traffic using tools like Google Analytics, Hotjar, Microsoft Clarity, and data from your CRM. We exchange our findings with you on the weekly calls and in Basecamp messages. That way, NerdCow can proactively zoom in on existing issues or potential opportunities and suggest an actionable plan. Websites are evergreen projects that need constant attention. We have built our entire business around that idea. You’re in good hands.
We combine your knowledge about the market, our expertise in conversion-optimised websites, and tests including your target audience. If you top it off with any previous research, brand guidelines, and customer feedback, then you get an accurate picture that leads to an aligned website. In other words, we connect the dots to find a way forward.
You can read our success stories here. Every job requires different tools, so our case studies explain how we solved various challenges – from brand trust to lead generation.
We want to be the most efficient web design agency in London. The traditional way doesn’t support our goal and our clients. It produces a lot of waste that you pay for. Broken feedback loops and little flexibility cause delays, scope creep, and frustration. Busywork is a part of the landscape, unfortunately. Truth is that websites are software that need to evolve alongside your business. Our process accounts for that dynamic and provides a framework that allows for both to thrive. It’s a smooth sail.
We both know there’s no simple answer to this. One of the reasons is that websites are never “done”. They change all the time based on the marketing objectives. So, what might be enough for you, barely scratches the itch for the next company. And that’s fine. We delivered the first version of a website in as little as 3 weeks. Conversely, we also took as long as 14 weeks to get another one out the door. While vague, we can guarantee we’ll get you where you need to be as soon as we can, in the most intentional and consistent way.
First, we’ll need everyone involved for about 60 minutes to complete a survey and join us for an interview. Then, for the remote workshops, we take 3 consecutive mornings, which is about 6 to 8 hours total. From there, we’ll only need some time from the decision maker — 15 minutes weekly. Other team members are always welcome to spend more time on the project with us — there’ll be plenty of opportunities. 95% of our comms happen asynchronously, so anyone interested can get involved on their own schedule. No pressure there.
It all comes down to priorities – what’s important to you now? We operate on 6-week cycles that dictate what we focus on next. Think of them as bundled up deliverables. But life is life, things get in the way. That’s fine. Tell us about the change on our weekly catch-up and we’ll figure out the best way forward. Or if it can’t wait, ping us on Basecamp. That’s what the live messages are for!
Let’s flip the question. Why would you be disappointed with the result? Poor project management, design by committee, unresponsive agency, miscommunication… Imagine an agency that disappears for one month to work on your website, then comes back with something you don’t like. You’d feel angry and let down — and we get that. Here, our entire process relies on collaboration. You’re part of it. You know exactly what’s happening and why it’s happening. You help to shape the website from the beginning. There’s no “ta-da!” moment that clients fear so much. If it comes to the worst, for some reason, we learn from mistakes and iterate (and forget about the word “final”).”
Great question. We’re building a conversion powerhouse for your business, so content plays a vital role. There’s no easy answer because every company starts somewhere else. Our process covers the basics, though. First of all, our workshops ask participants to write real copy in their website sketches. Then, we work with your team (the experts in the product) to refine that copy – including the page layouts and necessary assets. We use our extensive knowledge of writing copy for websites and creating visuals to make it easy for you. We even launched an online course on the topic! However, we don’t offer copywriting services, so running a blog for you is a no-no.
WordPress is great if you know it inside out like we do. There’s no license fee, it’s infinitely scalable, and comes with an incredible community and support. We’ve been working with the platform since 2015 and we’re yet to see something it can’t do. Other alternatives just aren’t suitable for your stage of the journey. You can go for a bespoke headless site made in NextJS that will cost a lot of money to get and maintain – developers that know this technology are one of the most expensive ones on the market. Or you can go for a cloud-based option like Wix which is very limiting – the last thing you want when growing rapidly. This is one of those cases when “free” doesn’t equal “bad”. Trust us.
There’s virtually no difference to us whether we’re in the building stage or the support stage. We’re there for you all the time, like we’ve been until this point. We use the same process and the same tools to manage requests and deliver work for you. WordPress maintenance included. Because what is ongoing support if not another website iteration?
The optimisation starts with the first written line of code. We constantly fight technical debt. It kills software companies – we don’t want that to happen. So, all of our work focuses on repurposing the existing codebase, following the best user experience practices, and optimising for search engines. Website speed, stability, and security are always on top of our minds. Now, we get it that in the heat of the moment, it’s tempting to take a shortcut. Perhaps, it’s even necessary. But we make sure to take a note and come back to do it properly as soon as possible. That’s how you keep the site future-proof!
Book a 30-minute 1:1 video call with Tomasz, our founder, to dive into our process, discuss challenges, and solution fit.
