Category
Browse by category
Page 1 of 2 — 22 articles
We've seen dozens of tips for Sign Up pages, but only a handful are backed up by valid tests. The four tips presented in this article have a several successful A/B tests behind them, and we tried them ourselves to confirm that.
Interactive product demos are a hot topic in SaaS. There's an abundance of choices like Navattic, Storylane, Supademo, and more. They all have their pros and cons, but the important question isn't which one should you use - it's when and how should you use them.
The top menu on a SaaS website doesn't need to exceed 3-4 elements. Here's our framework for the MVP SaaS website navigation, alongside with five micro-optimisation tips for more advanced use cases.
Think friction is bad for user experience? Think again. Learn how adding smart, intentional friction to your website can optimise B2B sales, qualify leads better, and keep your sales team happy.
Turn your boring screenshots into product images that drive MQLs. Our examples from the likes of Stripe and Figma will help you get rid of the old and tired "MacBook mockup" screenshots.
Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.
Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.
The average image uploaded to a website loads 120.9%* longer than it should. On rich pages, this sluggishness adds up quickly. We reviewed four methods you can use to improve the UX of your site. They range from basic tweaks to advanced methods, and we list them starting from the easiest.
Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website - from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
2 pages