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Types and purposes of CTAs
CTAs are important for conversions, but it's not as simple as choosing the right label. I explore types and purposes of Calls To Action to help you choose the right one for your context.
Dead clicks on a SaaS website: where to find them and how to fix them
It's extremely common for people to click on non-interactive elements on SaaS websites. These dead clicks are natural, but in some cases, they can become a problem.
Does social proof work on Sign Up pages?
In a B2B context, it’s no surprise that buyers expect to find social proof on your website. Going in blindly into a purchase happens all the time for consumer goods, where the costs and risks are low. But buying software for a company, let alone an enterprise, is the polar opposite.
4 questions to design the best B2B website call-to-action (examples)
The simplest way to arrive at the best call-to-action for your B2B website is to ask those 4 questions. It's easier than you think with the included examples.
Website navigation for a complex SaaS product structure
When a SaaS product grows beyond solving one problem for a small audience, creating user journeys becomes a hassle. You’ve shipped a lot of new features, broke the $1M ARR ceiling, and the growth has stalled. Your website won’t fix that on its own, but it needs shift gears to support further growth.
CTA hierarchy – optimal website buttons for UX and CRO
CTAs are arguably the most important element of a website’s user interface. Without distinct website buttons for the key interactions, we would face a ton of cognitive load to figure out which links to click next. This impact on user experience is why having a clear CTA hierarchy is so important.
SaaS product demo types – when and where to use them
Interactive product demos help software buyers in several ways. They also have a key role in the growth of both PLG and SLG SaaS companies.
4 tested ways to convert more on your SaaS sign up page
We've seen dozens of tips for Sign Up pages, but only a handful are backed up by valid tests. The four tips presented in this article have a several successful A/B tests behind them, and we tried them ourselves to confirm that.
Dos and don’ts of B2B SaaS demos and interactive product tours
Interactive product demos are a key growth tool for SaaS companies. SaaS marketers and product managers love self-serve demos because they allow the company to scale without a sales team and it can replace part of the onboarding process.
What’s a good SaaS website navigation structure?
The top menu on a SaaS website doesn't need to exceed 3-4 elements. Here's our framework for the MVP SaaS website navigation, alongside with five micro-optimisation tips for more advanced use cases.
Why adding friction to your website improves B2B sales optimisation
Think friction is bad for user experience? Think again. Learn how adding smart, intentional friction to your website can optimise B2B sales, qualify leads better, and keep your sales team happy.
Examples of the best B2B SaaS product screenshots, images, and illustrations
Turn your boring screenshots into product images that drive MQLs. Our examples from the likes of Stripe and Figma will help you get rid of the old and tired "MacBook mockup" screenshots.
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