AUTHOR
Tomasz Lisiecki
Tomasz founded NerdCow in 2015. He leads the strategic side of every project – mapping the user journey, then pressure-testing it in workshops and live user tests before a line of code gets written. He has 15+ years of experience in web design and development.
Central to the business are his interests. His appreciation for psychology, business administration and design principles translate into functional websites that win.
Areas of expertise
- User-journey strategy & mapping
- Design-sprint & workshop facilitation
- User testing for niche/complex B2B products
- Conversion rate optimisation
- B2B SaaS & tech web design
More from Tomasz
Tomasz's articles
How to build a business case for a B2B website redesign
You're the Marketing Director, or Head of Growth, or the person who owns pipeline. You already know the website is underperforming – you can feel it every time you open the analytics, every time sales asks where the leads are. Your instinct says "time to redesign".
5 SaaS website mistakes disguised as best practices
These common SaaS website mistakes sound like smart strategy – until you check your pipeline. Here's what to do instead.
4 questions to design the best B2B website call-to-action (examples)
The simplest way to arrive at the best call-to-action for your B2B website is to ask those 4 questions. It's easier than you think with the included examples.
Why adding friction to your website improves B2B sales optimisation
Think friction is bad for user experience? Think again. Learn how adding smart, intentional friction to your website can optimise B2B sales, qualify leads better, and keep your sales team happy.
Design Systems: GOV.UK has it. Google has it. IBM, too. Do you?
Learn why these companies invest their resources to build design systems and what they know that other companies don’t.
Why is technical writing important for your business?
Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.
