https://www.youtube.com/watch?v=x0cNcQl-WRM

Up next, a conversation with Matt Kidd. Since I met him a couple of years ago, I’ve known I wanted to talk to him. He leads a talented team of GETREKT Labs who helps brands to take advantage of live streaming as their marketing channel.

Having worked with brands like Samsung or Microsoft, he is a walking mine of best practices and examples of how companies can tap into the power of live events and campaigns. Me, as a person working in the B2B space, I wanted to find out what we are all missing out on, and that’s exactly what I did, and I wasn’t disappointed at all.

I’ve learned that:

Live streaming is crucial for engaging younger audiences.
Non-endemic brands face challenges in adapting to live streaming.
B2B live streaming is still underdeveloped compared to B2C.
Successful brands like Samsung effectively engage audiences through tailored live streaming strategies.
Navigating the unpredictability of streaming requires careful planning and adaptability.
Common misconceptions about live streaming include underestimating the complexity and costs involved.
Gamification can enhance audience engagement and retention during live streams.
Brands need to give live streaming time to build momentum, similar to SEO strategies.
Streamers must treat their channels as businesses to succeed long-term.
Future trends in live streaming include increased brand integration and technological advancements.

In this episode, we cover: