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Convert website traffic 5 mins to read

Design and content optimisation tips based on website scanning patterns

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.

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Dawid Zimny

18th of Jul 2019

Convert website traffic 7 mins to read

Website navigation analysis – 5 easy ways to improve website navigation

In this article, we'll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.

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Dawid Zimny

15th of May 2019

Convert website traffic 5 mins to read

What can we learn from Disney’s website navigation

Website navigation has more purposes than just being there to guide your visitors. It's there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.

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Dawid Zimny

6th of Dec 2018