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Digital Psychology: How to Use It to Optimise Your B2B Web Design
Explore how web design psychology impacts B2B SaaS marketing. Learn how principles like anchoring, cognitive biases, and social proof shape decision-making.
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The importance of readability and what is a good website readability score
Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
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11+ types of micro conversions you can track and how to do it
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
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How to calculate conversion value – formula & calculator
Proving the return on digital marketing spend is hard. The omnichannel initiatives are hard to track, which makes it easy to waste your marketing budget. The mistakes also cause a poor experience for your users. Even though we’re not an advertising agency, we highlight that it’s important to calculate the value of converting a website lead. Our team prepared two formulas and free calculators so that you can be in full control of profitable marketing campaigns.
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How to use A/B testing to improve a low traffic website
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
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Design and content optimisation tips based on website scanning patterns
Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.
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Website navigation analysis – 5 easy ways to improve website navigation
In this article, we'll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
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What can we learn from Disney’s website navigation
Website navigation has more purposes than just being there to guide your visitors. It's there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.
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