A store for a transport book publisher optimised for search engines
The publishing branch of Transport Treasury approached us when they needed a new website. Our team helped them get off the ground by selling directly to customers. After designing and developing the website, we’ve suggested a number of campaigns to generate more traffic and revenue. Their organic traffic almost doubled in just six months, and we’ve seen a constant improvement of sales.Overview
As a long-standing partner, we’ve supported Transport Treasury when they expanded into publishing. Designing a website for a brand new venture of an established client posed several challenges. We had to support them with competitor research in an unfamiliar environment.
After a successful launch of the website, we’ve suggested a number of campaigns to the client. We’ve further optimised the website for their workflows and started an ongoing SEO retainer. The project quickly increased the organic traffic even further. We’ve tweaked the client’s content and suggested a more efficient information architecture.
Since the revamping of the website, we experienced a 50% increase in sales. NerdCow took initiative while remaining thorough with identifying website improvements. They demonstrated a transparent and agile approach to their workflow.Robin, Director at Transport Treasury Publishing
What we did
- Launched an optimised website for the client’s new venture
- Bespoke WordPress development
- Used familiar technology that integrated with their workflow
- Ensured the website is always maintained and updated
- Started an ongoing SEO campaign to generate more sales
- Optimised the website for social selling
Outcomes
7x
return on investment
0.7s
Google Speed Index desktop score
Takeaways
01. Understanding the client’s business
02. State-of-the-art performance
01.
Understanding the client’s business
Competitor research
Expanding into a new niche requires a cautious approach. The client approached us with thorough competitor research on a business level, but we’ve had to complement it with a web analysis.
This gave us and the client insight into how much their competitors sell directly to customers. We’ve identified several opportunities to tap into the new market.
Social media presence
After the launch, we’ve advised the client on how they could take advantage of their social media presence. They’ve increased the social traffic to the website by over three times.
Industry-leading conversion rate
With a double-digit conversion rate, Transport Treasury Publishing is way ahead of expectations in the e-commerce space and its own niche.
02.
State-of-the-art performance
8% click-through rate
Thanks to the great user experience, website performance, and search engine optimisation, the website maintains a high 8% click-through rate in search engines.
This allowed the client to capture a lot of organic traffic, despite competition from the likes of Amazon and Waterstones.
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Questions? 🤔 We’ve got them, too!
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