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Overview

Metronome Business Solutions was created to offer a unique approach to growing a startup. This posed a unique challenge of building a website for a brand-new business. Using our unique process, we’ve ran collaborative workshops with the client to better understand the challenges. During these workshops we’ve built an interactive prototype of the website and tested it with the target audience.

NerdCow built an attractive website. Responsive and organized, they delivered work in a timely manner.
Jon, Director at Metronome Business Solutions

What we did

  • Internal strategy and market research workshops
  • Recommended a branding partner
  • Design sprint workshops with the client
  • Mobile-first wireframes and UI design
  • Headless website using WordPress and Gatsby
  • Accessibility, web standards and SEO all baked in

Outcomes

2.1s

fully loaded time

0.1s

near-instant transitions between pages

Takeaways

01. Discovered the untapped potential of the business

02. Helped develop initial service offering with user-centric content

03. Designed and developed a lightning-fast, headless website

01.

Discovered the untapped potential of the business

Workshops

The collaborative nature of design sprint workshops allowed us to combine our experience with the client’s vision. We’ve quickly identified big opportunities and hurdles – not only for the website, but also for the business. These takeaways helped the client prepare for the launch of the new venture.

Branding partners

We’ve recommended our partner to develop a new brand for the client. They immediately understood the challenge ahead and the client was extremely happy with the work. This gave us a great advantage, as everyone was on the same page from the get go.

User testing

Testing the concept within the first week of our collaboration allowed us to drastically lower the risk for the client. Not only did it validate our prototype, but it was a fantastic test for the business idea – giving the client flexibility to put a stop to the project in case of an unfavourable outcome.

02.

Helped develop initial service offering with user-centric content

Customer-centric approach

We design websites that work for the users. This customer-centric approach allows us to understand their needs as soon as possible. Our team spoke to the target audience in the first week of the collaboration with the client. Their feedback helped improve the usability, as well as the service offering of the company.

Copywriting help

With years of experience in copywriting, our experts created content for the entire website from the ground up. This included designing the information structure, the split of services, as well as their detailed descriptions.

03.

Designed and developed a lightning-fast, headless website

Familiar WordPress back-end…

We’ve used WordPress as the back-end solution. As the client was familiar with this CMS, it gave them the comfort to work with the website post-launch. A fully editable solution was crucial in their dynamic environment.

…and the exceptional speed of Gatsby

However, performance was also important. We’ve opted for a Headless solution, where the WordPress back-end was paired with front-end powered by Gatsby. This gave us excellent performance and near-instant transitions between pages – almost as if you were browsing a pitch deck or a presentation.