We doubled leads generated in the first month of launch for both websites. They adapted to our main comm tools and were always fast to respond. They provided technology where needed to project manage the quality of deliverables.
Luciana, Head of Marketing at Courier Exchange
click-through rate in search engines
more conversions in the first month
years long business relationship
Courier Exchange operates on a similar foundation to its sister brand, Haulage Exchange. One of the biggest challenges of bringing the CX brand in line with HX was that the audiences of both services seemed deceptively similar. We had to be careful not to cut corners, as there were key differences that weren’t obvious to the naked eye.
Having worked with Courier Exchange for a couple of years, we were aware of those differences. We’ve turned them into actionable tasks during every step of the project, ensuring the content and its structure delivered value to the visitors.
As a web agency, we know a thing or two about “fast-paced”. Technology changes all the time, and so does the environment for couriers. This was a challenge for Courier Exchange, as they needed to constantly update their pricing to reflect the market conditions.
We’ve had to ensure that the CX website is ready to adapt whenever needed. The website was ultimately made fully editable, and our team was prompt to respond to any ongoing web development changes on a retainer basis.
The Courier Exchange website gets over three million impressions in Google each year. This number is growing at a steady rate and we had to do the most out of these amazing opportunities.
We’ve managed to turn an impressive 9%+ of these impressions into traffic to the website, making SEO the second biggest channel in terms of visits.
Page speed is an important factor for Google. We’ve had to carefully balance the features and the content of the website to ensure it’s fast enough for the visitors.
Courier Exchange is rich in images to showcase the capabilities of its SaaS application. We’ve had to optimise the provided multimedia and take advantage of the best content delivery technologies.
What’s bothering you with the existing website? What’s the challenge you wish to solve with a new website? How will you measure the success of the new website?
Schedule a call with us, and let’s figure it out over a remote cup of coffee 😉