What we did

  • A website that matched the updated brand of CX
  • Bespoke WordPress theme development
  • Fully editable components, including a bespoke pricing module
  • Integrations with HubSpot and the client’s SaaS application
  • Monthly WordPress maintenance, including updates and compatibility checks
  • Ongoing technical SEO and performance optimisation
Company Owner
First quote mark Second quote mark

They helped us more than double our lead generation for the second time.

Luciana Gouveia, Head of Marketing

Outcomes

9%+

click-through rate in search engines

2x

more conversions in the first month

6+

years long business relationship

Takeaways

01. Replicating the success of a sister brand

02. Keeping up with a fast-paced industry

03. SEO-friendly approach

01.

Replicating the success of a sister brand

Audience research

Courier Exchange operates on a similar foundation to its sister brand, Haulage Exchange. One of the biggest challenges of bringing the CX brand in line with HX was not cutting corners. The audiences of both services seemed deceptively similar, but we had to make a bunch of tweaks to accommodate for the subtle differences.

Optimised messaging

Having worked with Courier Exchange for a couple of years, we were aware of those differences. We’ve turned them into actionable tasks during every step of the project, ensuring the content and its structure delivered value to the visitors.

02.

Keeping up with a fast-paced industry

From 0 to 100

As a web agency, we know a thing or two about “fast-paced”. Technology changes all the time, and so does the environment for couriers. This was a challenge for Courier Exchange, as they needed to constantly update their pricing to reflect the market conditions.

We’ve had to ensure that the CX website is ready to adapt whenever needed. The website was ultimately made fully editable, and our team was prompt to respond to any ongoing development changes on a retainer basis.

03.

SEO-friendly approach

3M+ yearly impressions

The Courier Exchange website gets over three million impressions in Google each year. This number is growing at a steady rate and we had to do the most out of these amazing opportunities.

We’ve managed to turn an impressive 9%+ of these impressions into traffic to the website, making SEO the second biggest channel in terms of visits and user experience.

Lightning fast performance

Page speed is an important factor for Google. We’ve had to carefully balance the features and the content of the website to ensure it’s fast enough for the visitors.

Courier Exchange is rich in images to showcase the capabilities of its SaaS application. We’ve had to optimise the provided multimedia and take advantage of the best content delivery technologies.

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