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Project Highlights

  • iconStart-up
  • iconUK-based
  • iconCoaches directory

Delivered by us

  • iconBespoke design
  • iconCustom development
  • iconPremium hosting
  • iconMonthly maintenance
wireframes designs

"Organised from back to back"

Target Audience

Coaches

- online every day, uses the web for research, 40 - 55yrs old, income level £20k - £50k, professional coaches/trainers, struggling to market their businesses effec3vely

Desired actions
  • Register
  • Subscribe

Professionals

- online every day, uses web for work/pleasure research, social media, 30 – 50 yrs, income £50k– 150k, executives, leaders, managers, hold senior roles in organisations

Desired actions
  • Search
  • Upload resources

I was incredibly lucky to find Nerd Cow when I decided to embark on this big project. From the initial broad outline, they helped me to add flesh to the bones and used his expertise to develop my ideas into workable processes. The result is a professional looking, contemporary and easy to use website that I'm absolutely delighted with. Nerd Cow continues to help with the ongoing site maintenance and development, with their usual 'can do' attitude, patience and creativity.

Helen Isacke - Director

Objectives

Short-term

  • Easy to find, easy to navigate directory listing of verified coaches, which will generate enquiries/work for the coaches.
  • To provide a list of workshops and resources for subscribed coaches
  • Provide internal and external opportunities for subscribed coaches
  • To provide a list of workshops/events offered by coaches and free resources for the ‘user’

Secondary

Encourage coaches and users to visit the site regularly as a portal for learning, by supplying updated content, i.e. articles, blogs, free webinars, event information.

Long-term

To develop the site so that it is always fresh, current, offering value to both coaches and users.

What we did

  1. Gathered necessary information to kick off the project
  2. Brainstormed ideas and possible solutions
  3. Created a brief and technical specification
  4. Sketched a structure of the site (wireframing)
  5. Designed the visual layer with the client
  6. Scoped website's code backbones
  7. Developed brochure pages and basic website functionality
  8. Integrated more advanced systems i.e. search by postcode
  9. Installed PayPal recurring payments for coaches
  10. Built a MailChimp connected newsletter
  11. Added users and resources management for administrators
  12. Ran quality assurance testing
  13. Deployed the site live and completed the project

Integrations

paypal Recurring Payments
mailchimp MailChimp

Results

analytics diagram

First 3 months since the launch...

600 views per month
116% expected revenue
54 active coaches
0 downtimehosted by us

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