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Agile 17 mins to read

Writing user stories: Definitions, best practices, examples & exceptions

What is a user story? Why write it? Who writes? What is a good example of a user story? Are there any exceptions? In this article, I focus on an in-depth analysis of writing user stories from different angles.

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Collaboration Innovation Planning Project management User experience

Tomasz Lisiecki

17th of Apr 2022

Page 1 of 10 — 113 articles

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Design 5 mins to read

What is a design system and how does it help companies streamline their marketing?

Why do companies - and governments - invest their resources to build design systems? What do they know that others don’t?

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Collaboration Digital marketing User experience

Tomasz Lisiecki

27th of Jan 2024

Website 7 mins to read

Company blog – the silent killer of your content strategy?

If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.

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Content Digital marketing SEO

Dawid Zimny

11th of Dec 2023

Website 4 mins to read

Sustainable CMS and how it impacts website sustainability

An eco-friendly website can’t exist without a sustainable CMS. It’s one of the most important aspects alongside green hosting and page speed. Here’s how a CMS affects your footprint.

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Sustainability

Dawid Zimny

11th of Nov 2023

Website 6 mins to read

Four website heatmap examples to generate more leads

Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.

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Analytics User experience

Dawid Zimny

26th of Oct 2023

Workshops 7 mins to read

Six steps to write website copy that resonates with your audience

Writing copy is named as one of the top website challenges by marketers. But with the correct approach, you can make it as efficient and enjoyable as building with Lego blocks. This is a six-step process to help you do just that.

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Content

Dawid Zimny

23rd of Sep 2023

Website 9 mins to read

What is a website style guide and why you need one

Public institutions and large enterprises put a lot of trust in design systems and website style guides. These documents help them protect the user experience on their website. But what’s the difference between them? And is there ever a case when you ignore your style guide? Let’s find out.

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Dawid Zimny

15th of Sep 2023

Website 5 mins to read

Why is technical writing important to your business?

Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.

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Content User experience

Dawid Zimny

7th of Sep 2023

Website 7 mins to read

How to measure SEO performance without paid tools

You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.

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Analytics Content SEO

Dawid Zimny

22nd of Aug 2023

Website 10 mins to read

How to improve website navigation with testing and analytics

Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.

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Analytics User experience User testing

Dawid Zimny

13th of Aug 2023

Website 5 mins to read

How web consultants reduce risk for all stakeholders

Marketers rarely work with web design consultants. Typical website project involves just their in-house team and a full-service agency. Meanwhile, 35% of UK companies hire consultants for “digital and technology advice”. Eight out of ten say the collaboration meets or exceeds expectations. So what are digital marketing teams missing out on?

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Collaboration Planning Project management Technical excellence User experience User testing

Dawid Zimny

4th of Aug 2023

Workshops 12 mins to read

Every mistake that could make your Design Sprint fail

The Design Sprint is a new process for most people. It’s not immediately obvious how important are some of its aspects. This can easily spiral out of control, as one person’s assumption can have a knock-on effect on the entire group and the outcome. A skilled facilitator will alleviate most of these concerns, but it’s useful for every participant to know what “danger” is around the corner.

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Collaboration Design sprint Innovation

Dawid Zimny

31st of Jul 2023

Website 12 mins to read

The 12 aspects of sustainable websites

Sustainable websites rely on an excellent technical setup. This includes green hosting, optimised images, and future-proof code. But it doesn’t end there. Sustainability on the Internet is much more than just tech, and here’s why.

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Accessibility Sustainability Technical excellence User experience

Dawid Zimny

24th of Jul 2023