Websites have far more potential than this trend of competitive convergence allows, but people are not embracing this opportunity. In this blog, we explore just why you should look towards avant-garde web design that will really make you stand out from the crowd.

Why are all websites the same?

There are a number of factors that have led to websites following the same trend and looking the same. The first of these is in the use of themes.

With themes available that follow the same trend, it is easiest to select this design. The second reason is that of simplicity. By using this simple style, it is easy to develop a website in no time at all and almost anyone can do it.

Finally, there is the competitive convergence. As some companies are taking this step, their competitors see it and copy them because it appears to be working. Together, these factors have led to the development of a boring and uninteresting internet, where everything looks the same.

Why it’s the wrong way forward

Your business is unique even within its niche. Using the same design to communicate different values and selling points simply doesn’t work. There are many case studies that show that changing a single word from third-person voice to first-person can double the conversion rate of a button.

And it works like that for every aspect of your website. While you can “copy and paste” your competitors’ solutions, ultimately you’ll end up with a scrapbook rather than a functional website.

Avant-garde design is the right choice

It is a bold business owner that takes a risk on design. As clients are seeing more and more websites with a similar design, this is what they start to expect, but businesses can do better than this.

With an avant-garde design from a brilliant web agency, you can step away from the mainstream, stand out from the rest and still offer a unique website that is highly functional.

And imagine the positive first impression of someone that expected “just another website”. Online, you only have a few seconds to catch the attention of your visitors. If you’re standing out while still making it easy to navigate your website, there’s no reason for your prospects to look elsewhere.

Creative web design for Ingrid Petersen’s art website

We’ve applied the tips from this article and other best practices to design an engaging website for Ingrid Petersen. See how we did with the challenging task of designing for a creative field.

Take the risk and reap the rewards

When developing your website you have two choices. You can either dive into the world of templates and become yet another standard platform offering a standard service, or you can develop a design that actually works for you and speaks to your customers.

You should not underestimate the power that an avant-garde, unique website design can have for your business in making you stand out from your competitors.

Get in touch with our experts to see how our data-driven approach will benefit your business.

Originally published May 01, 2018 12:56:41 PM, updated October 22 2020.

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