Why Do All Websites Look The Same?


1st May 2018

Websites are all blending into one, with one style and one template being used. When was the last time that you visited a unique website that wasn’t dominated by an image with overlaid text?

Websites have far more potential than this trend of competitive convergence allows, but people are not embracing this opportunity. In this blog, we explore just why you should look towards avant-garde web design that will really make you stand out from the crowd.

Why are all websites the same?

There are a number of factors that have led to websites following the same trend and looking the same. The first of these is in the use of themes.

With themes available that follow the same trend, it is easiest to select this design. The second reason is that of simplicity. By using this simple style, it is easy to develop a website in no time at all and almost anyone can do it.

Finally, there is a trend of competitive convergence. As some companies are taking this step, their competitors see it and copy them because it appears to be working. Together, these factors have led to the development of a boring and uninteresting internet, where everything looks the same.

Avant-garde design

It is a bold business owner that takes a risk on design. As clients are seeing more and more websites with a similar design, this is what they expect and ask for, but businesses can do better than this.

With an avant-garde design from a brilliant web agency, you can step away from the mainstream, stand out from the rest and still offer a unique website that is highly functional.

Take the risk and reap the rewards

When developing your website you have two choices. You can either dive into the world of templates and become yet another standard platform offering a standard service, or you can develop a design that actually works for you and speaks to your customers.

You should not underestimate the power that an avant-garde, unique website design can have for your business in making you stand out from your competitors.

Get in touch with our experts to see how our data-driven approach will benefit your business.

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