Making your business website stand out to the visitors is a key factor in converting them into clients. Here are ten web design tips to help you achieve just that.
First of all, learn about your audience. If you are using Google Analytics, load up a 12 months view and analyse users behaviour. It’s such a powerful tool in the reach of your hand.
Following the Law of Prägnanz is perhaps the most important web design tip we can give you. Make sure your design is as simple as possible, including the navigation, content layout and submissions forms. Take a step back, look at every element and ask yourself: “Do I need this?”
The principle of cost/benefit analysis explores the interaction between decreasing friction (make it easier to take the target action) and increased incentive (create a better benefit). The relationship of an action’s perceived benefit (downloading an ebook) versus the anticipated cost (entering an email address) heavily influences human behaviour.
Fitt’s Law proposes that time required to move your mouse to a target area (like a sign-up button) is a function of (1) distance to the target and (2) size of the target. In general, this means you can increase CTR to the desired action by making the target large and placing it near the expected mouse location. Inversely, you can decrease undesired activities, such as cancellations, by using a small target at a distance from the starting mouse position.
Facial Recognition – as humans, we subconsciously watch for other humans. When we come across a human face on a website, we will (1) immediately jump to it and (2) assess the emotions showing on the face. None of this is intentional, and we might not even realise that we do it. We can use this principle to attract attention or convey a message.
Law of Past Experiences, also known as the concept of mental models. It says user’s decision-making process is underlined with their experience – both positive and negative. For example, you have to make sure your checkout form doesn’t look like another Google survey form because no one likes them and most people think them off-putting.
Highlight your value proposition, especially on the home page, to explain to a new visitor why you are different and why they should choose your product.
Implement interactive elements such as a product video which can increase purchases of the product by 144%.
Designing for creative fields is incredibly challenging. Conveying art digitally requires great attention to detail and an uncanny approach. Discover how we’ve built a website for Ingrid Petersen’s art.
To complement our web design tips, we recommend you to test your website performance and see where you could improve. A 1-second delay in your site speed can result in a 7% reduction in conversions. Even the best design will fall flat when the site isn’t performing up to the standards.
Build landing pages which are tailored to each segment of your audience. Or if you have them, improve your landing pages by keeping things clear, simple, and compelling with your headlines, forms, and imagery.
We usually take additional steps such as learning about your company and goals, identifying deep-layer website issues and installing extra measurement tools to implement changes that will make a difference. Get in touch with us to see how Nerd Cow can help your business with a fresh design.
Originally published May 04, 2018 12:13:04 PM, updated October 22 2020.