An old adage states that you should never judge a book by its cover. But, when it comes to a website, it makes sense to judge it on how it looks, right? What other information do you have to go on, after all?
If a website looks good, is intuitive, and provides you with all of the content you require, you’re going to trust that company more than one with a website that is clunky and unintuitive. It sounds simple, and that’s because it is.
Your website is your digital shop window. It has the power to showcase your business’ personality, approach to work, ability to provide particular services and products, and ultimately has the capacity to work as an effective sales tool. So, with that in mind, you must ensure your website is updated regularly, is working as effectively as possible, and gives your customers and clients everything they are looking for.
The first thing to consider when designing your website is knowing who you are appealing to, and what they require. If you don’t know your audience, then it’s almost impossible to communicate the right messages or provide relevant information. Lay the foundations first.
Standing out doesn’t always mean using bright colours or designing fancy logos. Of course, you can incorporate these elements if they suit your brand image, but what is far more important is showcasing your expertise, and letting people know why exactly you are better than your competitors.
The rise of the internet means you are no longer just competing with rival companies on the same street or in the same town; you now have people all around the world claiming they can do what you do, and sometimes for a fraction of the price.
What you must do is prove that you are the best option, and this begins by building a website you can be proud of. Does it look more professional than websites run by your competitors? Does it accurately reflect who you are, what you do, and what benefits you can offer? If not, make efforts to improve these aspects, as the financial reward accrued from doing so can be huge.
At the end of the day, a strong website can vastly enhance your brand reputation, boost credibility, and ensure you reap significant financial outcomes. Any amount of time your business spends being represented by a below-par website is both time and money you are throwing away.
To find out more about building the perfect website for your business, get in touch with us at Nerd Cow today.
Originally published Apr 26, 2018 12:52:45 PM, updated October 22 2020.