With the increasing democratisation of the Internet, businesses are starting to dip their toes into web design tasks, such as creating user interfaces. They use page builders or even bespoke but fully editable websites. And to do that effectively, the marketing team needs to be familiar with the basics of user interface design to keep their websites optimised. Our designers frequently share their knowledge on the topic of UI design, and you can find them all in this collection of articles.
If you need to build a business website, you’ve heard the term “user experience” countless times. You acknowledge you need a website that is easy to use for everyone to sell more. And while most of the responsibility for that falls on your web agency, there are several important bits you need to know about UX as the website manager.
You can’t know how profitable your website is without using conversion value. It’s one of the key metrics for your business. Inaccurate estimates will lead to a wasted marketing budget. But if you’re in a service industry, the calculation is more complicated than using the average order value.
Wireframes are one of the best tools to make the website design process more efficient. However, they can be confusing to the stakeholders. There’s a number of conventions that you need to know before diving deep.
Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.
Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We’ve compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.
“Less is more” is a phrase that gets thrown around frequently in all areas of design, including web design. But do we really understand it? Do you know why less is more? We take a closer look at the theory behind this statement and analyse how you should reflect it in the design of your website.
In this article, we’ll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
Website navigation has more purposes than just being there to guide your visitors. It’s there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.
