What Is User Experience and Why It’s Crucial for Website Sales

If you need to build a business website, you’ve heard the term “user experience” countless times. You acknowledge you need a website that is easy to use for everyone to sell more. And while most of the responsibility for that falls on your web agency, there are several important bits you need to know about UX as the website manager.

How to Calculate Conversion Value for Service Industries

You can’t know how profitable your website is without using conversion value. It’s one of the key metrics for your business. Inaccurate estimates will lead to a wasted marketing budget. But if you’re in a service industry, the calculation is more complicated than using the average order value.

What Is a Wireframe and Why Are They Crucial for Web Design

Wireframes are one of the best tools to make the website design process more efficient. However, they can be confusing to the stakeholders. There’s a number of conventions that you need to know before diving deep.

How Consumer Choices Influence Business Website Design

Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.

Design and Content Optimisation Tips Based on Website Scanning Patterns

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We’ve compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.

Web Design: Why Less Is More

“Less is more” is a phrase that gets thrown around frequently in all areas of design, including web design. But do we really understand it? Do you know why less is more? We take a closer look at the theory behind this statement and analyse how you should reflect it in the design of your website.

5 Simple Steps to Website Navigation Analysis

How do you help visitors find the products, services, or information they need? The first thing they need is a clear, concise website navigation. If they can’t immediately get an idea of what to expect from your website, they’ll leave to a competitor’s website and never come back. In this guide, we’ll show you how to find where your navigation is failing your customers and prospects.

What Can We Learn From Disney’s Website Navigation

Website navigation has more purposes than just being there to guide your visitors. It’s there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.

Web Design Tips: Web Design The Right Way

Making your business website stand out to the visitors is a key factor in converting them into clients. Here are ten web design tips to help you achieve just that.

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