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Design 5 mins to read

What is a design system and how does it help companies streamline their marketing?

Why do companies - and governments - invest their resources to build design systems? What do they know that others don’t?

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Collaboration Digital marketing User experience

Tomasz Lisiecki

27th of Jan 2024

Design 8 mins to read

8 digital psychology fundamentals for marketing and web design

Marketing has always been about psychology. You don't get a "buy one get one free" offer because the store is feeling generous. It's a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here's how you can use them to your advantage.

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Content Digital marketing Digital psychology North Star metrics User experience

Tomasz Lisiecki

6th of Jun 2022

Design 4 mins to read

Our web design process at a glance [+VIDEO]

Have you ever wondered why web design projects take so long? For the most part, scale is achieved by throwing more resources on a project. But there's plenty of room of improvement when it comes to traditional processes. We've adjusted the way we work to keep up pace with agile development, and here's how we did it.

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Design sprint Innovation Technical excellence

Tomasz Lisiecki

24th of Jan 2022

Design 3 mins to read

6 inevitable Web Design trends

You can’t know the future. Yet, we will do our best to guess what awaits in the world of web design. We have seen more bravery and attempts to cut through the noise. There is no doubt that some of those will stay with us forever. We also remain certain that web designers have other innovative ideas up their sleeves waiting for the right time.

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Digital psychology Innovation

Tomasz Lisiecki

9th of Jan 2020

Design 6 mins to read

Are popups bad? Website popup design best practices

Popups - perhaps the most hated feature of websites. This has been the case for at least a decade now, but what can you do to turn it around? Can you implement a popup that won’t hurt the user experience? The answer is our favourite “it depends”. And because it depends, we’ve decided to dive deep into the topic and help you decide for yourself.

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User experience

Tomasz Lisiecki

17th of Oct 2019

Design 7 mins to read

What is a wireframe and why are they crucial for web design

Wireframes are one of the best tools to make the website design process more efficient. However, they can be confusing to the stakeholders. There’s a number of conventions that you need to know before diving deep.

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Digital psychology User experience

Dawid Zimny

26th of Sep 2019

Design 3 mins to read

How consumer choices influence business website design

Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.

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Digital psychology User experience

Dawid Zimny

15th of Aug 2019

Design 5 mins to read

Design and content optimisation tips based on website scanning patterns

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.

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Digital psychology User experience User testing

Dawid Zimny

18th of Jul 2019

Design 4 mins to read

Why you need mobile-first approach to web design

A successful website build requires web agencies to work closely with the clients. Since websites are a complex asset, explaining the core practices to the business owners is crucial to avoid costly delays and misunderstandings. To help with that we have prepared a write-up on the mobile-first approach to website design.

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Technical excellence User experience

Dawid Zimny

4th of Apr 2019

Design 6 mins to read

What can we learn from Disney’s website navigation

Website navigation has more purposes than just being there to guide your visitors. It's there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.

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User experience

Dawid Zimny

6th of Dec 2018

Design 4 mins to read

We reviewed 4 free image libraries for websites – find out which one is the best

The good old plain text aligns with visitors on the emotional level and encourages them to consume more content. While it has been working great in books and newspapers, websites can benefit from additional visual aids such as images, videos or icons to appeal to readers and retain them for longer.

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Digital marketing

Tomasz Lisiecki

19th of Nov 2018

Design 4 mins to read

The colour and how it affects your sales

Have you ever wondered why Amazon uses a particular colour for their “Add to cart” buttons? Like with every other website, there’s more to their colour palette than just a couple of colours that work well together. Here’s a brief introduction to how it could affect your conversions and sales.

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Digital psychology User experience

Dawid Zimny

22nd of Aug 2018