Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates – and ranks – your website.
How does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.
You can’t know how profitable your website is without using conversion value. It’s one of the key metrics for your business. Inaccurate estimates will lead to a wasted marketing budget. But if you’re in a service industry, the calculation is more complicated than using the average order value.
Behind every marketing team, there are tools that help to achieve the expected results. With the increasing number of tools that allow you to influence potential consumers, it’s worth knowing which ones will actually benefit you. We present a list of the leading tools that will allow your company to spread its wings!
WordPress owes a lot of its popularity to plugins. Being able to expand the functionality of your website with a single click is convenient and efficient. The features range from simple quality of life improvements to advanced ecommerce solutions. But the convenience comes at a price. Using too many WordPress plugins can lead you down the rabbit hole.
The affordable ways to build a website have clouded the investment aspect of business sites. But the deal that appears to be cheap at twice the price is actually cheap at half the price. Creating a basic website on a budget will cause it to be an expense rather than an investment. Your business will lose money – and much more than just the fee.
Even a perfectly optimised website is only as good as its hosting. However, businesses tend to underestimate the importance of choosing the right website host. That’s because the differences between providers are not easy to understand. Everyone advertises as the best, the fastest, and quite often the cheapest. Here’s what we’ve learned about website hosts when choosing a best-in-class partner for our websites.
We have browsed the Google Analytics Solutions Library and hand-picked the best Google Analytics custom reports and dashboards for any site, from simple business brochures to large e-commerce stores. Importing the reports only takes two simple steps, and each report comes with quick instructions on how to make the most out of it.
A successful website build requires web agencies to work closely with the clients. Since websites are a complex asset, explaining the core practices to the business owners is crucial to avoid costly delays and misunderstandings. To help with that we have prepared a write-up on the mobile-first approach to website design.
Discover the third-party scripts that could be slowing down your website. Thanks to an open-source “Third Party Web” project by Patrick Hulce, a former Google Employee, we know how different scripts affect performance. The report covers popular services in a number of categories, from social features, through ads and analytics, all the way to marketing solutions.
Security is a well-known benefit of an SSL certificate but it doesn’t end there. We’re here to help you discover the less known advantages of using HTTPS over HTTP, as well as warn you about certain myths.
At first glance, pre-made WordPress website templates seem like a great choice. Getting one is cheap (some are even free) and the creators promote them as simple to use and rich in features. On further inspection, they are not sustainable and are a constraint for your business website.
Have you ever considered if you have an eco-friendly website? We want to bring the eco-friendly approach online – it’s long overdue.
Your mobile website will soon become the focal point of your online presence. If it loads slow, you’re putting yourself at a disadvantage. Today we’re going to show you how to make your WordPress site load faster on mobile devices.