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Why Digital Marketing Fails – the Biggest Reason That Nobody Mentions

The list of reasons for digital marketing failure is considerable. And since we all learn through failure, as a digital marketer you probably know most of them by heart. Whether you’re looking for the reason your latest campaign didn’t deliver, trying to make the next one even better than the previous, or preemptively learning about them before your next big project – you’ve heard it all. But nine out of ten times, the most important reason is left out. That reason is your website.

20+ Types of Conversions and Micro Conversions You Can Track and How to Do It

Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the conversion types that you can track on your website and how to do it.

The 27 Best Tools For Your Marketing Team

Behind every marketing team, there are tools that help to achieve the expected results. With the increasing number of tools that allow you to influence potential consumers, it’s worth knowing which ones will actually benefit you. We present a list of the leading tools that will allow your company to spread its wings!

The Impact of Digital Marketing on Your Business

Digital marketing is growing by the hour. But do business owners appreciate its far-reaching implications? Digital marketing is much more than just paid advertising and generating organic traffic from SEO. It has the potential to change your business. Because it’s still fairly new, there’s not much awareness about all the risks and benefits.

Lead Response Time – How To Convert More Leads

If you respond to a customer after half an hour instead of just five minutes, the chance to qualify a lead is 21 times lower. However, marketers tend to underestimate the value of lead response time. Learn how to change their approach to qualify more leads and increase your conversion rates.

Shorten Your Working Week with WordPress Automation Plugins

There is a number of tasks that could and should be automated on your website. While in real life it often means replacing a human, WordPress automation is all about making certain processes faster and more efficient. Discover which plugins will help you shorten your working week.

The Role of Chatbots in Business Communication

In the modern world, instant response is the standard for online communication. Slowly but steadily, this trend has transcended personal messaging and became the norm for customers browsing business websites. Real-time chats and social media are fundamental for businesses but the direction is slowly changing towards intelligent chatbots.

The 5 Most Effective Lead Nurturing Tips

Converting visitors into customers is a complex process. Most people visiting your website aren’t ready to buy. An excellent business website will persuade them to become leads. Your job is to nurture those leads and turn them into customers.