Web Design Category

Why Popups Are Ruining the User Experience

Actually, let’s reiterate the first sentence of this article. People don’t hate popups – they hate how popups are executed. Most of them interrupt the user journey, appear at the wrong time and distract the visitors. Third-party services have made it incredibly easy to create a popup, which led to more and more inexperienced people […]


What Is a Wireframe and Why Are They Crucial for Web Design

Wireframes are a crucial part of any efficient website design process. However, most clients are confused about them. They think wireframing will be hard to understand and they’d rather fast forward to designs. In this article, we will shed more light on the purpose of wireframing, how to read them, why wireframes are required before designing, and why not using them can inflate the cost of the project.


How Landing Pages Support Your Digital Marketing

Digital marketing opened up an abundance of possibilities for businesses to reach their goals Рfrom social media, through content creation, all the way to the search engine optimisation and paid advertising. But the online world still offers several underappreciated or simply unheard of practices that support business goals. In this article, we will show you the essentials of a highly flexible and cost-effective digital advertising tool Рlanding pages.

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Design and Content Optimisation Tips Based on Website Scanning Patterns

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We’ve compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.


Are You Asking The Right Questions About Your Website?

There are many questions that every business owner and marketers should ask themselves at some points. What makes my product/service stand out from the competition? Do I have the right customers? Am I measuring the right things? These are just some of the issues that are crucial for your business. But why don’t we ask similar questions about websites? Here’s why you should treat your business site like you treat your product.


Why You Need Mobile-First Approach to Web Design

A successful website build requires web agencies to work closely with the clients. Since websites are a complex asset, explaining the core practices to the business owners is crucial to avoid costly delays and misunderstandings. To help with that we have prepared a write-up on the mobile-first approach to website design.

Website accessibility banner displaying the struggle of navigation the cursor to a desired end point.

Website Accessibility Principles for Editors – 2019

With the ever-advancing technology, we now have more accessibility tools at our disposal than ever. People struggling with different types of sensory impairments can effectively browse websites, under one condition – the site has to be accessible. Unfortunately, the majority of the Internet is not friendly to the disabled.