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20+ Types of Conversions and Micro Conversions You Can Track and How to Do It

Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the conversion types that you can track on your website and how to do it.

How to Use A/B Testing to Improve a Low Traffic Website

High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.

Website ROI – Which Aspects Determine Your Return on Investment?

The affordable ways to build a website have clouded the investment aspect of business sites. But the deal that appears to be cheap at twice the price is actually cheap at half the price. Creating a basic website on a budget will cause it to be an expense rather than an investment. Your business will lose money – and much more than just the fee.

How Internal Links Affect SEO and Conversions

SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose – accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.

Lead Response Time – How To Convert More Leads

If you respond to a customer after half an hour instead of just five minutes, the chance to qualify a lead is 21 times lower. However, marketers tend to underestimate the value of lead response time. Learn how to change their approach to qualify more leads and increase your conversion rates.

Google Analytics Custom Reports – Web Analytics Reports For Businesses

We have browsed the Google Analytics Solutions Library and hand-picked the best Google Analytics custom reports and dashboards for any site, from simple business brochures to large e-commerce stores. Importing the reports only takes two simple steps, and each report comes with quick instructions on how to make the most out of it.

The Most Effective Lead Nurturing Tips

Converting visitors into customers is a complex process. Most people visiting your website aren’t ready to buy. An excellent business website will persuade them to become leads. Your job is to nurture those leads and turn them into customers.

What Is Bounce Rate and How to Reduce It

While the definition of bounce rate is pretty straightforward, the implications of different values for various types of websites aren’t. The metric represents single-page visits to your site that end without further interaction. But does that mean high bounce rate is always bad? And on the contrary, is low bounce rate always good? How is it different from the exit rate? Let’s find out.

Lead Generation Techniques for Your Website That Simply Work

In the right hands, your website can become a powerful tool for lead generation. If it’s not purely informational or brand-oriented, there’s a chance you’re missing out on some great opportunities. We’ve compiled a list of methods that will help you generate more leads through your website.

Pros and Cons of Personal Data Collection

It’s almost guaranteed that your website collects personal data. GDPR even classifies IP address as “personal data”. Gathering the information is useful for various reasons, but you have to be wary of the drawbacks. It’s not only a legal burden. Your website could suffer from even a minor mistake in your web forms. Have you ever considered if your site asks for too much personal data?