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Irresistible Newsletter Headlines and Email Optimisation Tips

Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They’re the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.

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Are You Asking The Right Questions About Your Website?

There are many questions that every business owner and marketers should ask themselves at some points. What makes my product/service stand out from the competition? Do I have the right customers? Am I measuring the right things? These are just some of the issues that are crucial for your business. But why don’t we ask similar questions about websites? Here’s why you should treat your business site like you treat your product.

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WordPress Website Security Tips for Small Businesses

Website security is a key pain point for small businesses and their customers. For all its benefits and popularity, WordPress can be tricky to operate in that matter. In this article, we’ll help you understand how security plugins can be a trap and what really makes your business website secure.

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How to Adjust Your Content Strategy for Voice Search

Researches expect voice search will account for over half of search queries by 2020. This doesn’t come as a surprise considering humans can speak roughly 3 times as fast as they can type. It’s easier and faster to get the answers to our burning questions via voice search. Smart assistants are still far from their peak performance but there’s also another limitation – they need our help. In this article, we’ll show you how you can take advantage of the newest trend by optimising your content marketing strategy for voice search.

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Business Website Optimisation with Custom Google Analytics Reports

Google Analytics is a brilliant but overwhelming tool. Every website should take advantage of its insights, however, the convoluted user interface and occasionally unpredictable behaviour make it that much harder. We have browsed the Google Analytics Solutions Library and hand-picked the best Google Analytics reports and dashboards for any site, from simple business brochures to large e-commerce stores. Importing the reports only takes two simple steps, and each report comes with quick instructions on how to make the most out of it.

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Web Design: Why Less Is More

“Less is more” is a phrase that gets thrown around frequently in all areas of design, including web design. But do we really understand it? Do you know why less is more? We take a closer look at the theory behind this statement and analyse how you should reflect it in the design of your website.

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Google Search Statistics Crucial For Your Digital Marketing

Digital marketing is essential if you want your business to thrive in the modern world. Google is at the heart of many marketing campaigns but the search giant rarely shares the behavioural data about its visitors. Whether you can access such data could make or break your next PPC or SEO campaign. Thanks to the efforts of Moz and Jumpshot, we can shed more light on the Google search trends.

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4 Overlooked Social Media Benefits for Businesses

Content marketing, advertising and lead generation are not the only ways in which social media affects businesses. Our list of the most overlooked benefits of social platforms will allow you to look at your social media strategy with a fresh eye. Our quick tips will help you get the most value out of marketing through social media.

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