Business Category

Adobe Experience Manager vs WordPress: The Business Perspective

WordPress has taken over the internet. Despite that fact, there are many other content management systems that still fight for a gasp of air. There is one that does exceptionally well – Adobe Experience Manager. It has been on the radar of many businesses facing a decision about their next website. How does it compare to WordPress?

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Website ROI – Which Aspects Determine Your Return on Investment?

The affordable ways to build a website have clouded the investment aspect of business sites. But the deal that appears to be cheap at twice the price is actually cheap at half the price. Creating a basic website on a budget will cause it to be an expense rather than an investment. Your business will lose money – and much more than just the fee.

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A Guide to Website Traffic Sources: What Do They Mean for Your Business?

Google Analytics isn’t just for your web agency. Business owners and their marketing and sales teams alike can get a lot of invaluable data from basic Analytics reports. Understanding website traffic sources is one of them. Just knowing that you have 2,000 organic visits a day isn’t enough. The audience from each traffic type has its own unique characteristics. Knowing them is crucial when developing a marketing or SEO strategy for your business. Here’s our guide to website traffic sources.

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Things to Consider When Searching for a Website Host

Even a perfectly optimised website is only as good as its hosting. However, businesses tend to underestimate the importance of choosing the right website host. That’s because the differences between providers are not easy to understand. Everyone advertises as the best, the fastest, and quite often the cheapest. Here’s what we’ve learned about website hosts when choosing a best-in-class partner for our websites.

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The Impact of Digital Marketing on Your Business

Digital marketing is growing by the hour. But do business owners appreciate its far-reaching implications? Digital marketing is much more than just paid advertising and generating organic traffic from SEO. It has the potential to change your business. Because it’s still fairly new, there’s not much awareness about all the risks and benefits.

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How the Travel Industry Is Missing out on Digital Marketing Opportunities

Data-driven decisions increase the ROI of a business website every step of the way. As a hub of digital marketing, your website will get stale if you don’t make the most out of marketing opportunities. That is the case in the travel industry. Businesses don’t leverage modern websites to make the most out of the growing travel experiences market. Even if you’re not directly selling experiences, you can engage with potential clients weeks before they’d consider your services – and here’s how.

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Lead Response Time – How To Convert More Leads

If you respond to a customer after half an hour instead of just five minutes, the chance to qualify a lead is 21 times lower. However, marketers tend to underestimate the value of lead response time. Learn how to change their approach to qualify more leads and increase your conversion rates.

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Common Digital Marketing Problems in 2019

“The overwhelming majority of the 171 B2B marketing operations leaders surveyed described the changes in their markets or customers as either profound or significant.” 2019 Marketing Operations Maturity Benchmarking Report, Sojourn Solutions Sojourn Solutions’ report shed some light on the worrying marketing statistics of B2B companies. Some issues can directly translate to a poorly optimised […]

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