Business Category

Things to Consider When Searching for a Website Host

Even a perfectly optimised website is only as good as its hosting. However, businesses tend to underestimate the importance of choosing the right website host. That’s because the differences between providers are not easy to understand. Everyone advertises as the best, the fastest, and quite often the cheapest. Here’s what we’ve learned about website hosts when choosing a best-in-class partner for our websites.

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The Impact of Digital Marketing on Your Business

Digital marketing is growing by the hour. But do business owners appreciate its far-reaching implications? Digital marketing is much more than just paid advertising and generating organic traffic from SEO. It has the potential to change your business. Because it’s still fairly new, there’s not much awareness about all the risks and benefits.

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How the Travel Industry Is Missing out on Digital Marketing Opportunities

Data-driven decisions increase the ROI of a business website every step of the way. As a hub of digital marketing, your website will get stale if you don’t make the most out of marketing opportunities. That is the case in the travel industry. Businesses don’t leverage modern websites to make the most out of the growing travel experiences market. Even if you’re not directly selling experiences, you can engage with potential clients weeks before they’d consider your services – and here’s how.

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Lead Response Time – How To Convert More Leads

If you respond to a customer after half an hour instead of just five minutes, the chance to qualify a lead is 21 times lower. However, marketers tend to underestimate the value of lead response time. Learn how to change their approach to qualify more leads and increase your conversion rates.

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Common Digital Marketing Problems in 2019

“The overwhelming majority of the 171 B2B marketing operations leaders surveyed described the changes in their markets or customers as either profound or significant.” 2019 Marketing Operations Maturity Benchmarking Report, Sojourn Solutions Sojourn Solutions’ report shed some light on the worrying marketing statistics of B2B companies. Some issues can directly translate to a poorly optimised […]

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How Landing Pages Support Your Digital Marketing

Digital marketing opened up an abundance of possibilities for businesses to reach their goals – from social media, through content creation, all the way to the search engine optimisation and paid advertising. But the online world still offers several underappreciated or simply unheard of practices that support business goals. In this article, we will show you the essentials of a highly flexible and cost-effective digital advertising tool – landing pages.

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Blog banner for newsletter optimisation tips.

Irresistible Newsletter Headlines and Email Optimisation Tips

Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They’re the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.

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Are You Asking The Right Questions About Your Website?

There are many questions that every business owner and marketers should ask themselves at some points. What makes my product/service stand out from the competition? Do I have the right customers? Am I measuring the right things? These are just some of the issues that are crucial for your business. But why don’t we ask similar questions about websites? Here’s why you should treat your business site like you treat your product.

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WordPress Website Security Tips for Small Businesses

Website security is a key pain point for small businesses and their customers. For all its benefits and popularity, WordPress can be tricky to operate in that matter. In this article, we’ll help you understand how security plugins can be a trap and what really makes your business website secure.

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