Analytics Category

A Guide to Website Traffic Sources: What Do They Mean for Your Business?

Google Analytics isn’t just for your web agency. Business owners and their marketing and sales teams alike can get a lot of invaluable data from basic Analytics reports. Understanding website traffic sources is one of them. Just knowing that you have 2,000 organic visits a day isn’t enough. The audience from each traffic type has its own unique characteristics. Knowing them is crucial when developing a marketing or SEO strategy for your business. Here’s our guide to website traffic sources.

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Business Website Optimisation with Custom Google Analytics Reports

Google Analytics is a brilliant but overwhelming tool. Every website should take advantage of its insights, however, the convoluted user interface and occasionally unpredictable behaviour make it that much harder. We have browsed the Google Analytics Solutions Library and hand-picked the best Google Analytics reports and dashboards for any site, from simple business brochures to large e-commerce stores. Importing the reports only takes two simple steps, and each report comes with quick instructions on how to make the most out of it.

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Simple Steps to Website Navigation Analysis

Using the best practices is necessary, but it doesn’t guarantee results. Getting the most out of your bespoke design requires regular testing and optimisation. After discovering the state-of-the-art navigation practices in our case study of Disney’s websites, we want you to learn these simple steps to benchmark your navigation in Google Analytics.

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Google Search Statistics Crucial For Your Digital Marketing

Digital marketing is essential if you want your business to thrive in the modern world. Google is at the heart of many marketing campaigns but the search giant rarely shares the behavioural data about its visitors. Whether you can access such data could make or break your next PPC or SEO campaign. Thanks to the efforts of Moz and Jumpshot, we can shed more light on the Google search trends.

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Bounce Rate

What Is Bounce Rate and How to Reduce It

Bounce rate is a very popular metric, visible straight away in most Google Analytics overviews. It impacts your website differently based on the purpose of your site. This even extends to specific pages within a single website. It’s possible to have two pages with a bounce rate of 60% and 95% respectively just to find […]

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Lead Generation Techniques for Your Website That Simply Work

Before we dive in, we want to highlight the importance of lead generation. According to Marketo (recently acquired by Adobe), 96% of visitors who come to your website aren’t ready to buy (yet). This means that even the most exquisite website for your business can be virtually useless if it doesn’t generate leads. Research by HubSpot is […]

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3 Best Web Analytics Plugins for WordPress

Though Google Analytics isn’t the be-all and end-all of web analytics tools, it’s one of the most popular ones and for a good reason. WordPress plugins make it easy to set up and don’t require you to change any code. Using analytics plugins you can access data from within your WordPress dashboard. A few examples of […]

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Website Best Practices For The Modern Era

The internet is saturated with poorly designed websites that don’t hit the spot in terms of design, content and function. Read on to learn about 5 of the best practices for a modern website. Loading time People have never liked to be kept waiting, and the modern web user has no patience for websites that […]

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